CareerPlan

Director, Demand Generation

Scottsdale, AZ, usFull-time$160k–$180k2026-10-30 → 2026-11-11
Hybrid

Core

Lead Sectigo's demand generation strategy to drive pipeline growth through integrated, multi-channel marketing campaigns and account-based programs.

Role type

Director, Demand Generation (B2B SaaS)

Builds

Integrated demand campaigns, account-based marketing programs, and lifecycle marketing initiatives for Sectigo's CLM platform.

Domain

Cybersecurity / Certificate Lifecycle Management (CLM)

Required skills

B2B SaaS marketing, Account-Based Marketing (ABM), pipeline ownership, multi-channel campaign strategy, sales-marketing alignment, marketing automation, data analytics, team leadership, lifecycle marketing.

Preferred skills

MBA or advanced degree, experience with waterfall/demand unit models, One-to-One ABM, AI-enabled demand tactics.

Technologies

Salesforce, HubSpot, 6sense, Demandbase

Responsibilities

Own Marketing's pipeline number; define and lead integrated campaigns; set account-based strategy; align sales and marketing; leverage technology to scale demand; measure, budget, and refine programs; grow the installed base; lead and develop a high-performing team.

Seniority

Director, leadership level