Director, Demand Generation
Core
Lead Sectigo's demand generation strategy to drive pipeline growth through integrated, multi-channel marketing campaigns and account-based programs.
Role type
Director, Demand Generation (B2B SaaS)
Builds
Integrated demand campaigns, account-based marketing programs, and lifecycle marketing initiatives for Sectigo's CLM platform.
Domain
Cybersecurity / Certificate Lifecycle Management (CLM)
Required skills
B2B SaaS marketing, Account-Based Marketing (ABM), pipeline ownership, multi-channel campaign strategy, sales-marketing alignment, marketing automation, data analytics, team leadership, lifecycle marketing.
Preferred skills
MBA or advanced degree, experience with waterfall/demand unit models, One-to-One ABM, AI-enabled demand tactics.
Technologies
Salesforce, HubSpot, 6sense, Demandbase
Responsibilities
Own Marketing's pipeline number; define and lead integrated campaigns; set account-based strategy; align sales and marketing; leverage technology to scale demand; measure, budget, and refine programs; grow the installed base; lead and develop a high-performing team.
Seniority
Director, leadership level