Senior Manager, Above Brand and Omnichannel Strategy
Core
Design, implement, and manage omnichannel analytics and portfolio initiatives to integrate marketing and sales information for strategic decision-making in the pharmaceutical industry.
Role type
Senior Manager, Above Brand and Omnichannel Strategy
Builds
Fact-based promotional investment strategies and marketing analytics solutions
Domain
Pharmaceutical / Marketing Analytics
Deliverable
production ML models
Required skills
Marketing Mix Modeling, Multi-touch attribution, Optimization, Lift measurement, Primary research, Secondary data analysis, Therapeutic area knowledge, Strategic planning, Stakeholder management, Data modeling
Preferred skills
SQL, Dataiku
Technologies
SQL, Dataiku
Responsibilities
Lead Media Mix Modeling efforts to develop promotional investment strategies; Integrate marketing and sales information to inform strategic decision-making; Partner across verticals and teams to interpret results and deliver recommendations; Develop innovative analytic models addressing business and technical criteria; Communicate insights to stakeholders to drive business outcomes.