Associate Director, U.S. Immunology Consumer Marketing - Dermatology
Core
Lead launch planning, strategy, and go-to-market execution for Hidradenitis Suppurativa (HS) consumer marketing campaigns and messaging.
Role type
Senior IC consumer marketing director (dermatology)
Builds
DTC advertising campaigns, brand awareness initiatives, and patient acquisition programs
Domain
Healthcare / Dermatology / Immunology
Deliverable
product features
Required skills
launch strategy development, media planning, cross-functional team leadership, budget management, competitive assessment, campaign measurement, agency management, digital marketing, patient journey mapping
Preferred skills
MBA, pharmaceutical launch experience, broadcast media planning leadership, understanding of medical/clinical aspects of pharmaceutical products
Technologies
CRM, SEM, digital media, mobile, broadcast TV, web-based communications
Responsibilities
Lead launch strategy and GTM planning for new indications; manage DTC advertising and media planning; collaborate with agencies and internal partners on campaign execution; evaluate campaign effectiveness via metrics; manage marketing budget; track market trends and competitive landscape.
Seniority
Senior, hands-on IC