Specjalista ds. marketingu posprzedażowego w motoryzacji.
Core
Provide specialized advisory, planning, and execution of operational aftersales marketing projects to optimize service potential and spare parts sales.
Role type
Senior Aftersales Marketing Consultant / Specialist
Builds
Market analysis, campaign concepts, activation plans, and communication tools for aftersales initiatives.
Domain
Automotive industry, Aftersales (Service & Spare Parts)
Deliverable
dashboards & analysis
Required skills
Operational marketing expertise, project management, market analysis, campaign design, business recommendations
Preferred skills
Knowledge of Polish and Baltic markets
Technologies
N/A
Responsibilities
Conduct market and performance analysis for service utilization and parts sales; Identify commercial opportunities and operational barriers; Design campaign concepts and activation plans; Develop growth recommendations and success metrics for services and parts sales; Provide project advisory and implementation support; Prepare post-implementation evaluations and lessons learned; Coordinate campaign deliverables including workshops and knowledge transfer sessions; Participate in meetings with marketing, sales, aftersales, and dealer network representatives.
Seniority
Senior, hands-on IC