Associate Director, APS Strategy & Marketing - Oncology
Core
Launch leader for a multiple myeloma patient services (APS) product, connecting brand strategy with patient/provider needs to define care models and integrated support plans.
Role type
Associate Director, Patient Services Strategy & Marketing
Builds
Integrated patient support launch plans, care models, and marketing experiences for oncology therapies
Domain
Oncology / Patient Services / Healthcare Marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional leadership, budget management, stakeholder management, program execution, data analysis, vendor management
Preferred skills
Oncology launch experience, hematology-oncology knowledge, patient support program design, hub management, access/reimbursement expertise, CRM/omnichannel engagement
Technologies
CRM, digital channels, web platforms
Responsibilities
Design end-to-end APS strategy and launch plans; translate patient/provider insights into support solutions; develop patient and provider marketing strategies and materials; orchestrate cross-functional collaboration across brand, access, medical, and operations teams; manage marketing budgets and financial forecasting; define KPIs and track performance metrics
Seniority
Senior, hands-on IC with strategic oversight
