Marketing Manager I/II, HCP - Migraine
Core
Design, develop, and implement HCP marketing plans and programs to accelerate the growth of the migraine franchise.
Role type
Senior HCP Marketing Manager (Migraine)
Builds
Integrated omnichannel engagement plans and HCP marketing programs for the migraine franchise
Domain
Pharmaceutical / Neuroscience (Migraine)
Deliverable
product features
Required skills
HCP omnichannel marketing strategy, customer journey design, audience segmentation, campaign measurement and optimization, regulatory compliance, cross-functional collaboration, project management, budget management, brand positioning, competitive assessment, market research
Preferred skills
MBA, integrated HCP omnichannel marketing program execution in regulated environments
Technologies
None explicitly stated
Responsibilities
Develop and execute high-impact go-to-market strategies; translate brand strategy into omnichannel engagement plans; lead omnichannel execution across field and digital touchpoints; integrate customer feedback and research insights; evaluate campaign effectiveness and optimize channel mix; support sales force communications; manage marketing budgets; ensure regulatory compliance of promotional materials
Seniority
Senior, hands-on IC
