Digital Marketing Manager
Core
Develop, execute, and optimize integrated digital marketing campaigns to drive awareness, generate qualified leads, and support enrollment for Harvard Law School's professional and online education offerings.
Role type
Digital Marketing Manager
Builds
Integrated digital marketing campaigns, paid advertising strategies, lead-nurturing funnels, and conversion-optimized content for professional and online law programs.
Domain
Higher Education / Legal Education / Digital Marketing
Deliverable
product features
Required skills
Paid search and social advertising, email marketing, copywriting, marketing analytics, A/B testing, campaign management, CRM/marketing automation, Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Preferred skills
None stated
Technologies
Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Responsibilities
Develop and execute integrated digital marketing campaigns; manage and optimize paid advertising across search, social, and display; create persuasive copy for ads, landing pages, and emails; establish KPIs and analyze user behavior to recommend improvements; conduct A/B testing on creative and targeting; partner with cross-functional teams to coordinate campaign launches and manage vendors.
Seniority
Mid-level (5+ years experience)