Mobile Marketing Specialist
Core
Develop and execute mobile marketing initiatives, including messaging, push notifications, and in-app campaigns to drive app adoption, engagement, and retention.
Role type
Mobile Marketing Specialist
Builds
Mobile app user engagement and retention strategies
Domain
Gaming / Mobile Marketing
Deliverable
product features
Required skills
SQL, A/B testing, market research, competitor analysis, app store optimization, performance metrics analysis
Preferred skills
Bachelor's degree in Marketing or Business
Technologies
SQL
Responsibilities
Develop and execute marketing campaigns to promote mobile app, Create and manage push notifications and in-app messaging campaigns, Conduct A/B testing to improve performance, Optimize app store listings to improve visibility and downloads, Monitor key performance metrics and prepare summarizations of findings, Collaborate with development teams to support product launches and updates
Seniority
Individual Contributor
