Sr. Product Marketing Manager
Core
Develop and execute marketing strategies to drive player growth, engagement, and retention for a portfolio of mobile card and puzzle games.
Role type
Senior Product Marketing Manager (Mobile Games)
Builds
User acquisition campaigns, go-to-market strategies for new game launches, and creative testing roadmaps.
Domain
Mobile Gaming
Deliverable
product features
Required skills
User acquisition (UA) strategy, creative testing and A/B testing, data analysis, go-to-market strategy, competitor research, project planning, App Store Optimization (ASO) knowledge
Preferred skills
Mobile ecosystem knowledge, stakeholder collaboration
Technologies
Excel, A/B testing tools
Responsibilities
Lead creative brainstorming and refine systematic approaches for new creative ideas; Own UA creative testing roadmap and manage research, development, testing, and analysis of UA creatives; Take a metrics-driven approach to creative iteration; Monitor and analyze creative and campaign data to uncover strategic insights; Create and execute go-to-market strategies for new game launches; Collaborate with cross-functional teams to define product positioning and maximize competitive potential; Conduct audience and competitor research to test new creative strategies; Work with leadership to evaluate and propose new strategic partnerships.
Seniority
Senior, hands-on IC
