Value & Access Lead - Immunology
Core
Lead end-to-end payer marketing and NHS partnership strategy to optimize patient access to AbbVie's immunology medicines.
Role type
Senior Market Access Lead (Immunology)
Builds
Payer marketing campaigns, NHS partnership strategies, and customer journey maps for immunology products.
Domain
Healthcare / Life Sciences / Immunology
Deliverable
product features
Required skills
Commercial acumen, strategic planning, stakeholder management, omnichannel campaign execution, compliance with ABPI code, data analysis for measurement frameworks, influence without authority, matrix organization navigation.
Preferred skills
Artificial Intelligence utilization, PromoMats review, NHS partnership experience, Brand Manager level marketing experience, Immunology competitive landscape knowledge, in-field or head office Market Access experience.
Technologies
Artificial Intelligence, PromoMats
Responsibilities
Design and execute national market access strategies and value campaigns; co-create high-quality content with stakeholders; monitor results and develop contingencies; foster relationships with local, regional, global, and external stakeholders; accelerate omnichannel transformation; ensure compliance with ABPI code.
Seniority
Senior, hands-on IC
