Brand Manager, Parkinson's disease
Core
Lead patient-centric brand strategies and marketing execution for Parkinson's disease, focusing on patient journey development and cross-stakeholder engagement.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Strategic brand plans, patient journey maps, and multi-channel marketing campaigns for Parkinson's disease therapies.
Domain
Healthcare / Pharmaceuticals / Neuroscience
Deliverable
product features
Required skills
Strategic brand planning, patient journey mapping, cross-functional team leadership, budget and P&L management, ROI analysis, stakeholder management, digital marketing knowledge, financial acumen
Preferred skills
FMCG marketing experience, Media industry background, Digital/IT industry experience, Pharmaceutical sales experience
Technologies
None explicitly stated
Responsibilities
Develop patient journey maps to inform brand strategy; lead cross-stakeholder discussions with HCPs and non-HCPs; guide design and implementation of innovative marketing activities; consolidate tactical and long-range brand plans; coach and manage direct reports; monitor brand KPIs and track ROI; foster team collaboration and spirit.
Seniority
Senior, hands-on IC with potential people leadership
