Associate Director, Consumer Marketing - Multiple Myeloma
Core
Lead consumer marketing strategies to drive disease awareness, patient engagement, and brand adoption for Multiple Myeloma patients and caregivers.
Role type
Senior consumer marketing director (oncology)
Builds
Integrated consumer campaigns, patient support programs, and educational content for the Multiple Myeloma treatment journey.
Domain
Healthcare / Oncology / Multiple Myeloma
Deliverable
product features
Required skills
Consumer marketing strategy, patient segmentation, omnichannel campaign execution, agency management, product launch planning, patient journey mapping, market research, regulatory compliance, stakeholder influence
Preferred skills
Hematology experience, Multiple Myeloma experience, advanced degree in Marketing/Business/Healthcare
Technologies
CRM, digital media, social media, paid media
Responsibilities
Develop and execute consumer marketing strategies aligned with business objectives; lead consumer marketing planning using patient and market insights; create patient-centric segmentation, targeting, and messaging; oversee integrated campaigns across digital, social, and advocacy channels; drive development of consumer creative and educational content; partner with research and analytics teams to optimize campaign performance; collaborate with medical, regulatory, legal, and sales functions; lead development of patient experience resources; manage agency partners, budgets, and timelines; mentor direct reports; drive growth in consumer awareness and brand preference.
Seniority
Senior, hands-on IC with leadership responsibilities
