Marketing Manager II, Oncology - Multiple Myeloma
Core
Develop and execute healthcare professional (HCP) marketing strategies and tactical plans for Multiple Myeloma to increase disease awareness, brand consideration, and adoption among target healthcare providers.
Role type
Marketing Manager II (Oncology)
Builds
HCP marketing plans, promotional campaigns, educational resources, and congress initiatives for Multiple Myeloma products.
Domain
Pharmaceutical / Oncology / Multiple Myeloma
Deliverable
product features
Required skills
HCP marketing strategy, market analysis, customer insights analysis, omnichannel campaign execution, project management, budget management, cross-functional collaboration
Preferred skills
Hematology experience, Multiple Myeloma experience, product launch experience, congress/speaker program management
Technologies
None stated
Responsibilities
Partner with Marketing Directors to develop and execute HCP marketing plans; Contribute to annual business planning and brand strategy development; Support HCP segmentation, targeting, positioning, and messaging; Manage execution of HCP-focused promotional campaigns across digital, print, and peer-to-peer channels; Collaborate with Sales, Medical Affairs, Regulatory, Legal, and agency partners; Gather and analyze customer insights from field teams and advisory boards; Support development of HCP educational resources and speaker programs; Monitor program performance and market trends; Manage assigned projects, budgets, and agency relationships; Support launch planning and lifecycle management initiatives.
Seniority
Mid-level, hands-on IC
