Brand Manager
Core
Lead patient experience insights and develop patient journeys to drive patient-centric brand strategies and Close Loop Marketing engagement for AbbVie brands.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Strategic Brand Plans, Tactical Brand Plans, Long Range Plans, and patient-centric marketing campaigns.
Domain
Biotechnology / Pharmaceuticals (Hemato-Oncology)
Deliverable
product features
Required skills
Patient journey mapping, Close Loop Marketing, brand positioning, cross-stakeholder collaboration, budget management, P&L management, ROI tracking, team leadership, strategic marketing planning, digital marketing knowledge, finance principles.
Preferred skills
Hemato-Oncology therapeutic area experience, experience managing multiple brands, experience in biotech/pharmaceutical industry.
Technologies
None explicitly stated.
Responsibilities
Synthesize patient experience insights to identify target segments and determine brand positioning; develop and validate the Patient Journey; guide the design and implementation of multi-channel marketing activities; lead the development of Strategic, Tactical, and Long Range Brand Plans; manage brand KPIs, budget, and P&L; coach direct reports and manage team performance.
Seniority
Senior, hands-on IC with management responsibilities.
