Product Marketing Manager
Core
Build the Product Marketing function from scratch to translate product vision into market stories, shaping roadmaps and go-to-market strategies for Nielsen's intelligence platform.
Role type
Senior Product Marketing Manager (GTM Strategy & Function Builder)
Builds
Go-to-market motion, launch lifecycle, tiering, and intake processes for Nielsen's data analytics and media technology products.
Domain
Data analytics, media technology, B2B
Deliverable
product features
Required skills
Market strategy, customer insights, roadmap prioritization, positioning and messaging, sales enablement, competitive intelligence, technical storytelling, cross-functional influence, strategic writing
Preferred skills
Experience building PMM functions from ground up, API-driven architecture knowledge, category-level positioning instinct
Technologies
API-driven architectures, cloud-based platforms
Responsibilities
Shape product roadmap based on customer and competitive dynamics; define go-to-market strategy and launch lifecycle; create sales enablement assets (pitch decks, battlecards, case studies); translate complex technical capabilities into clear market narratives; conduct market and competitive intelligence analysis.
Seniority
Senior, hands-on IC with strategic ownership
