Growth & Demand Generation Manager (B2B) - South Bank, QLD
Core
Lead demand generation strategy to drive qualified pipeline and revenue across a portfolio of B2B brands.
Role type
Manager, Growth & Demand Generation (B2B)
Builds
Scalable demand engine balancing regional execution with global best practice
Domain
B2B marketing, travel industry
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B demand generation strategy, paid media management, marketing automation, conversion rate optimization, lead nurturing, analytics and ROI measurement, team leadership, stakeholder management
Preferred skills
shared services experience, multi-brand environment experience, Google/Meta/LinkedIn certifications
Technologies
paid media platforms, marketing automation tools, SEO tools, analytics platforms
Responsibilities
Lead demand generation strategy aligned to pipeline and revenue goals, Develop scalable growth programs across multiple B2B brands and markets, Drive paid media performance across search, social, programmatic and retargeting channels, Lead website optimisation and conversion rate optimisation initiatives, Build and optimise marketing automation and lead nurture programs, Align marketing activity with sales priorities, lead scoring and funnel management, Own reporting, attribution, analytics and ROI measurement, Lead, coach and develop a team of digital marketing specialists
Seniority
Manager, hands-on leadership
