Growth Marketing Lead Remote

## About MedicalCertificate Group MedicalCertificate.in is one of India's leading digital healthcare documentation platforms, helping thousands of customers obtain medical certificates through licensed doctors every month. We operate across India and international markets and are building a category-defining healthcare platform focused on speed, trust, compliance, and customer experience. We're looking for someone who wants to own growth, not just marketing. ## The Role This is a high-ownership role where you'll be responsible for driving revenue growth across the business. You won't be judged on how many campaigns you launch. You'll be judged on whether customers grow, conversions improve, and revenue increases. You'll work directly with the founders and have significant autonomy in shaping growth strategy, experimentation, acquisition, conversion, retention, and expansion into new markets. If you're someone who constantly asks: - Who is our customer? - What do they actually want? - What are they searching for? - What are they worried about? - Why are they not converting? - How can we communicate value better? Then this role is for you. ## What You'll Own ### Growth & Revenue - Own monthly growth, conversion, and revenue targets - Identify and remove bottlenecks across the customer journey - Drive acquisition, activation, conversion, retention, and referrals - Launch growth initiatives across India and international markets ### Customer Understanding - Conduct customer research and analyse behavioural data - Understand user intent, objections, and decision-making triggers - Continuously improve positioning, messaging, and conversion journeys ### Marketing & Acquisition - Manage Google Ads, Meta Ads, SEO, email marketing, CRM, and partnerships - Build scalable acquisition channels with a strong focus on ROI - Improve landing pages, funnels, and conversion rates ### AI & Automation - Use AI tools to automate repetitive marketing tasks - Build systems that improve speed, efficiency, and reporting - Leverage automation wherever possible, without losing sight of customer needs ### Experiments & Analytics - Run weekly growth experiments - Analyse performance and make data-driven decisions - Track CAC, CPL, conversion rates, retention, and revenue impact - Build dashboards and reporting systems ### Team & Execution - Manage freelancers, and internal team members - Coordinate closely with product, operations, customer support, and doctors - Ensure growth initiatives move from idea to execution quickly ## What We're Looking For - 4-5 years of experience in growth, performance marketing, or digital marketing - Proven ability to drive measurable business growth - Strong analytical mindset and comfort working with data - Excellent understanding of funnels, CRO, customer journeys, and experimentation - Experience managing paid acquisition channels - Comfortable using AI and automation tools in day-to-day work - Strong ownership mindset and ability to work independently - Startup experience preferred ## Bonus Points - Experience in healthcare, healthtech, telemedicine, insurance, or consumer internet businesses - Experience launching products in international markets - Strong copywriting and conversion optimisation skills - Familiarity with CRM automation and lifecycle marketing ## Who Will Succeed Here This role is not for someone looking to manage ad campaigns and send reports. This role is for someone who treats growth like a business problem, takes ownership of outcomes, moves fast, experiments relentlessly, and is obsessed with understanding customers. If you enjoy building things, solving problems, and seeing the direct impact of your work on company growth, we'd love to speak with you.