Head Of Growth Marketing

## About the Role ScopeX is entering its most exciting phase yet — scaling cross-border payments across the US and European markets. We're looking for a Head of Growth Marketing to own this expansion: someone who can build acquisition engines from scratch, move fast with data, and think like a founder. ## About the Company We're ScopeX, a fast-growing B2C fintech startup on a mission to revolutionize cross-border payments for NRIs. We help Indians in Europe send money home with zero hidden fees and competitive exchange rates. With 40,000+ loyal customers across Europe who trust us with their transfers, we're now ready to scale aggressively into new geographies. Our team is made up of seasoned operators with experience at some of the world's leading fintech and consumer brands. With our EU base established and US expansion underway, we're hiring a dedicated growth leader. ## The Role This is a senior, hands-on leadership role. You'll own the entire growth marketing function at ScopeX — from defining the GTM strategy for the US and EU, to building and executing acquisition campaigns across channels, to setting up the analytics frameworks that guide our decisions. You'll work directly with the founding team and have a meaningful impact on the company's trajectory. ## Key Responsibilities ### Growth Marketing - Own the full GTM strategy and market penetration plan for the US and European markets. - Build and manage omni-channel acquisition strategies across referrals, partnerships, paid media, SEO, and app store optimization. - Identify and prioritize target audiences and entry models (e.g., direct vs. partnership-led) for each new market. - Lead top-of-funnel investment decisions in collaboration with paid media partners, influencers, and regional players. - Drive retention and lifecycle marketing initiatives — from onboarding flows to win-back campaigns — to improve LTV. ### Strategy & Analytics - Define, own, and track KPIs across the full funnel: acquisition, activation, retention, and referral. - Build and run experimentation frameworks (A/B testing, multivariate) to rapidly validate growth hypotheses. - Deliver regular performance reporting and data-driven recommendations directly to the founding team. - Monitor market trends, competitor tactics, and emerging channels to keep ScopeX ahead of the curve. ### Cross-functional Leadership - Partner closely with the Product, Design, and Engineering teams to align growth initiatives with the user experience. - Manage and grow a lean growth team (contractors, agencies, or in-house) as the function scales. ## Qualifications - 5+ years of experience in growth or performance marketing, ideally in a high-growth B2C startup or consumer app. - Demonstrated success scaling user acquisition for an early-stage product from tens of thousands to millions of users. - Strong command of marketing funnel metrics, behavioral analytics, and attribution modeling. - Hands-on experience with tools such as Segment, Mixpanel or Amplitude, CRM platforms, and AI-powered marketing tools. - AI-first mindset — comfortable using AI tools to accelerate content, research, and analysis workflows. - Proven ability to work cross-functionally with product, design, and engineering teams. - Excellent written and verbal communication skills; comfortable presenting insights to leadership. ## Really Good To Have - Prior experience at a B2C fintech or payments company. - Direct experience scaling products in the EMEA and/or US markets. - Familiarity with the NRI segment or cross-border remittance landscape. ## What We Offer - Competitive compensation — ₹30L–₹50L based on experience, with room for upward revision for an exceptional hire. - ESOPs — meaningful equity in a company on a strong growth trajectory. - Direct access to founders and a seat at the table on key strategic decisions. - Full ownership of the growth function with the budget, autonomy, and support to execute your vision. - A remote-friendly setup (onsite in Bangalore or Berlin, or remote) with a team that values outcomes over hours. ## Hiring Process - Intro call - Case study - Founder interview - Offer