Head Of Growth Marketing
Core
Own the entire growth marketing function to scale cross-border payments for NRIs in the US and European markets.
Role type
Senior, hands-on Head of Growth Marketing
Builds
Omni-channel acquisition engines, retention/lifecycle campaigns, and analytics frameworks for a B2C fintech app
Domain
Fintech / Cross-border payments / Consumer apps
Deliverable
production ML models | product features | dashboards & analysis
Required skills
GTM strategy definition, omni-channel acquisition management, funnel metrics analysis, A/B testing framework design, cross-functional leadership, AI tool utilization
Preferred skills
B2C fintech experience, EMEA/US market scaling, NRI segment knowledge
Technologies
Segment, Mixpanel, Amplitude, CRM platforms, AI-powered marketing tools
Responsibilities
Define GTM strategy for US and EU markets; Build and manage acquisition strategies across referrals, partnerships, paid media, SEO, and app store optimization; Drive retention and lifecycle marketing initiatives; Define and track KPIs across the full funnel; Build and run experimentation frameworks; Partner with Product, Design, and Engineering teams to align growth initiatives
Seniority
Senior, hands-on leadership
