Head of Growth
Core
Build and own the entire growth function for a vertical AI platform serving insurance brokers, carriers, and claims professionals, focusing on product-led growth and enterprise demand generation.
Role type
Head of Growth (0-1 builder)
Builds
Self-serve signup flows, free trial optimization, product virality, and enterprise demand generation pipelines
Domain
Insurance technology / Generative AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Product-led growth (PLG) strategy, demand generation, account-based marketing (ABM), conversion rate optimization, growth analytics, B2B SaaS marketing, messaging and positioning, budget management, AI tool utilization
Preferred skills
Experience in insurance tech, thought leadership development, ecosystem partnership building
Technologies
ChatGPT, Perplexity, Clay
Responsibilities
Own pipeline generation and self-serve revenue targets; Build and scale multi-channel demand generation programs; Design and execute PLG experiments for self-serve adoption; Develop ABM campaigns for high-value accounts; Optimize the full conversion funnel; Establish growth analytics infrastructure; Manage growth marketing budget; Own website conversion optimization; Drive content strategy and market intelligence; Partner with CEO on GTM strategy; Collaborate with Sales, Product, and Customer Success; Represent the company at industry events; Build scalable processes and playbooks
Seniority
Senior, hands-on IC (0-1 builder)