Head of Growth
Core
Build and own the entire growth function for a vertical AI platform serving insurance brokers, carriers, and claims professionals, focusing on product-led growth and enterprise demand generation.
Role type
Senior IC Head of Growth (0-1 builder)
Builds
Product-led growth engine (self-serve, free trials) and enterprise demand generation pipeline
Domain
Insurance technology + Generative AI
Required skills
Product-led growth (PLG) strategy, demand generation, conversion rate optimization, account-based marketing (ABM), growth analytics, B2B SaaS marketing, AI tool utilization, GTM strategy, content strategy, cross-functional leadership
Preferred skills
Experience in insurance industry, experience with vertical AI platforms, deep expertise in PLG motions with measurable self-serve revenue
Technologies
ChatGPT, Perplexity, Clay, SEO tools, paid search/social platforms, webinars, email marketing platforms
Responsibilities
Own pipeline generation and self-serve revenue targets; Build and scale demand generation programs across paid search, social, content, SEO, email, and partnerships; Design and execute PLG experiments for self-serve adoption and virality; Develop ABM campaigns for high-value accounts; Optimize the full conversion funnel from visitor to customer; Establish growth analytics infrastructure; Manage growth marketing budget; Own website conversion optimization; Drive content strategy and thought leadership; Partner with CEO on GTM strategy; Collaborate with Sales on lead quality and conversion; Work with Product on PLG opportunities and onboarding; Represent the company at industry conferences; Build strategic partnerships; Develop sales enablement collateral; Leverage AI-native tools to automate content and campaigns; Run rapid growth experiments; Build scalable processes and playbooks
Seniority
Senior, hands-on IC (7-10 years experience, 2-3 years leadership)
