Manager, Brand Innovation (STEM)
Core
Develop and manage a five-year product and marketing innovation pipeline to translate unmet consumer needs into winning products for North American consumer brands.
Role type
Manager, Brand Innovation (STEM)
Builds
New product concepts and a strategic innovation pipeline
Domain
Consumer Packaged Goods (CPG) / FMCG
Deliverable
product features
Required skills
Strategic leadership, innovation pipeline management, consumer-centric concept development, cross-functional team leadership, long-term planning, consumer and shopper insights analysis
Preferred skills
Marketing experience in consumer products, product innovation, cross-functional collaboration, barrier removal, sense of urgency, curiosity, FMCG/CPG industry experience
Technologies
None stated
Responsibilities
Partner with brand teams to develop consumer-led brand strategies, develop and manage an innovation pipeline aligned with growth targets, translate unmet consumer needs into winning product concepts, scope and lead new product innovations, develop five-year product and marketing innovation plans, leverage consumer and shopper insights to drive segment priorities
Seniority
Manager, strategic planning & cross-functional leadership
