brand manager I, North American Coffee Partnership
Core
Drive next-generation ready-to-drink (RTD) beverage innovation and launch new products for the Starbucks-PepsiCo joint venture.
Role type
Senior IC brand manager (product innovation)
Builds
New RTD beverage products and established brand extensions
Domain
Food & Beverage / RTD Coffee
Deliverable
product features
Required skills
Product innovation, brand management, consumer learning plans, data-driven strategy, cross-functional leadership, go-to-market strategy
Preferred skills
Strategy consulting, retail experience, ambiguity management
Technologies
None stated
Responsibilities
Develop and launch new RTD products including packaging and formulation; build 3-5 year innovation pipeline; craft customer-facing messaging and influence go-to-market strategy; influence and inspire cross-functional partners across Starbucks and PepsiCo