Creative Strategist
Core
Architect the performance engine for a consumer finance platform by bridging creative vision with data analysis to drive revenue.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Performance marketing systems, creator/influencer programs, and creative production pipelines for a fintech app.
Domain
Consumer Finance / Performance Marketing
Required skills
Data analysis, Project management, Paid social strategy, UGC brief creation, Team leadership, Operational agility
Preferred skills
B2C fintech experience, Meta dashboard proficiency, TikTok format expertise
Technologies
Meta dashboard, CapCut, Motion reports
Responsibilities
Manage weekly production pipeline and deliverables across the creative team; Collaborate with Media Buyer to align creative output with account performance; Lead strategy for creator and influencer program; Build and maintain creative department infrastructure; Provide final approval on UGC and static briefs.
Seniority
Senior, hands-on IC with team leadership