Field Marketing Manager
Core
Execute brand business strategy at the field level, focusing on new product launches and price strategy application within a specific geography.
Role type
Field Marketing Manager
Builds
Promotional activities, demand generation campaigns, and successful new product introductions.
Domain
Agriculture (Corn and Soybean)
Deliverable
Product features
Required skills
Marketing strategy execution, price strategy management, 3rd party contract negotiation, event coordination, demand generation, stakeholder management, market intelligence gathering
Preferred skills
Knowledge of SP/MG region, English language proficiency
Technologies
Marketing tools
Responsibilities
Implement 4Ps business strategy (product, price, place, promotion) tailored to local market needs, coordinate promotional events and field days, interface with customers and dealers to monitor product efficiency, guide demand generation activities with sales managers and agronomy teams, train teams on company price strategy, and gather regional market information.
Seniority
Mid-Senior, hands-on IC
