Associate Manager, Marketing for 2027 MBA Grads
Core
Associate Manager shaping future of consumer brands through innovation, brand strategy, and integrated marketing to drive sustainable growth.
Role type
Associate Manager, Marketing (Consumer Goods)
Builds
Integrated marketing campaigns, brand communications, and scalable product concepts for global consumer brands.
Domain
Consumer Goods / FMCG / Brand Management
Deliverable
product features
Required skills
brand strategy, consumer insights analysis, integrated marketing campaign execution, cross-functional collaboration, product concept development, market share management, sustainability initiative partnership, strategic prioritization
Preferred skills
brand management focus, project management, creative development, global market experience, AI-powered platform utilization for content and insights, ethical AI strategy translation
Technologies
AI-powered platforms for content creation, customer insights, and campaign automation
Responsibilities
Shape holistic innovation strategies and create winning growth platforms; Translate unmet consumer needs into scalable product concepts; Lead development and execution of integrated marketing campaigns; Partner with local/regional teams for innovation launches; Collaborate with RD&E teams for technical capabilities; Support sustainability initiatives; Align strategies across categories and regions; Share accountability for brand P&L and market share; Analyze consumer and shopper insights to inform strategic priorities.