Principal Product Marketing Manager
Core
Crafting and telling the narrative, use cases, and enablement assets to win and grow large insurance carrier accounts.
Role type
Principal Product Marketing Manager (founding IC)
Builds
Sales enablement kits, use-case maps, expansion playbooks, and CCO-grade pitch decks for enterprise insurance clients.
Domain
Insurance technology / Claims processing / AI-driven decision systems
Deliverable
product features
Required skills
Enterprise product marketing, narrative ownership, sales enablement, competitive positioning, technical-to-buyer translation, agentic AI workflows, enterprise/regulated buyer experience, demo expertise, strategic account expansion
Preferred skills
Insurance or claims domain knowledge, experience with AI hyperscalers or MBB consulting
Technologies
Agentic AI workflows, enterprise core systems, BPO platforms
Responsibilities
Own the "Buy vs. Build" narrative and objection library; create vertical battlecards and field assets; map value penetration across the customer journey; execute product demos; scope and launch per-logo expansion plays; run listen tours with Sales and Product; co-pilot high-stakes CCO meetings; partner with engineering to feed messaging into agentic workflows.
Seniority
Principal, founding individual contributor