Principal Product Marketing Manager
Core
Own the core narrative, use cases, and enablement assets to win and grow the largest insurance carrier accounts.
Role type
Principal Product Marketing Manager (Enterprise SaaS)
Builds
Sales enablement kits, battlecards, use-case maps, and expansion playbooks for enterprise insurance clients.
Domain
Insurance technology / Claims processing / Enterprise SaaS
Deliverable
product features
Required skills
Enterprise product marketing, narrative ownership, sales enablement, competitive positioning, technical-to-buyer translation, demo expertise, expansion strategy, C-level stakeholder management, agentic AI workflows.
Preferred skills
Insurance or claims domain knowledge, experience with AI hyperscalers or MBB consulting.
Technologies
Agentic AI workflows, enterprise SaaS platforms.
Responsibilities
Craft and iterate the 'Buy vs. Build' narrative and objection library; create vertical battlecards and field assets; map value penetration across the customer journey; execute product demos; scope and launch per-logo expansion plays; run listen tours with Sales and Product; co-pilot high-stakes CCO meetings; partner with engineering to feed messaging into agentic workflows.
Seniority
Principal, senior individual contributor
