Staff Product Marketing Manager
Core
Define and own 15Five's story as the company shifts from established performance management messaging to an AI-powered future, connecting AI products into a clear portfolio narrative.
Role type
Staff Product Marketing Manager (B2B SaaS)
Builds
Company story, AI portfolio narrative, sales narratives, and product launch content for an HR performance management platform.
Domain
HR Tech / People Management / Generative AI
Deliverable
product features
Required skills
Strategic narrative & positioning, Customer & buyer obsession, Evidence-based judgment, Executive influence, AI & technical translation, Writing & voice, Cross-functional partnership
Preferred skills
HR tech experience, Portfolio messaging across multiple products
Technologies
Generative AI, Custom analytics
Responsibilities
Define top-down company narrative approved by CEO; Build portfolio framework mapping AI products to problems solved; Test core messaging with buyers to guide internal decisions; Supply narrative and content for product launches; Deliver win/loss insights and battle cards; Set customer story criteria and inform pricing decisions.
