Senior Product Marketing Manager, Angry Birds Match
Core
Creating end-to-end go-to-market strategies and briefs for feature launches, seasonal events, and brand moments for Angry Birds Match.
Role type
Senior Product Marketing Manager (Mobile Game)
Builds
iOS and Google Play store pages, 360 campaigns, pitching decks for Apple and Google featuring placements
Domain
Mobile gaming, Free-to-play, Match-3
Deliverable
product features
Required skills
Go-to-market strategy, Mobile product marketing, LiveOps, Player funnel (UA, ASO, onboarding), Integrated 360 campaigns, MMP data analysis, Pitch deck creation
Preferred skills
Experience with creative agencies, Cross-functional collaboration
Technologies
MMP data, iOS, Google Play
Responsibilities
Creating go-to-market strategies and briefs for feature launches and events, Managing the marketing calendar alongside the product roadmap, Partnering with creative and external teams to produce marketing assets, Shaping cross-channel 360 campaigns, Coordinating with Strategic Partnerships Lead to secure featuring placements, Keeping app store pages fresh and collaborating on ASO experiments, Tracking market trends and measuring campaign performance
Seniority
Senior, hands-on IC
