Senior Associate, Customer Marketing
Core
Develop and implement commercial activities for assigned categories to achieve turnover and market share targets in Italy.
Role type
Senior Associate, Customer Marketing (Trade Marketing)
Builds
Category plans, NPD go-to-market strategies, trade promotions, and distribution initiatives for FMCG brands.
Domain
Fast-Moving Consumer Goods (FMCG), Retail Trade Marketing
Deliverable
product features
Required skills
Category strategy definition, sellout data analysis, project management for new product development, trade promotion planning, supplier relationship management, POS and promo material development, cross-functional collaboration with sales teams.
Preferred skills
E-commerce experience, experience using market data tools (e.g., AC Nielsen), proficiency in Microsoft Office.
Responsibilities
Define category plans and strategies for launches, distribution, and promotions; manage NPD project timelines; analyze sellout data including market share and competitor activities; implement consumer and trade promotion plans; manage supplier and partner relationships; collaborate on branding and media campaigns.
Seniority
Mid-Senior, hands-on IC