Principal Strategist, Social Commerce
Core
Senior thought leader driving innovation, growth, and best-in-class execution across social commerce platforms, bridging thought leadership, solution development, and operational excellence for TikTok Shop and other social commerce strategies.
Role type
Principal Strategist, Social Commerce
Builds
TikTok Shop and broad Social Commerce solutions for enterprise clients
Domain
Digital Marketing, Social Commerce, Media Agency
Deliverable
product features
Required skills
executive storytelling, technical expertise in Social and Commerce, TikTok Shop Affiliate/Operations/GMV Max management, stakeholder influence without management authority, strategic innovation, data synthesis (MMM, incrementality, geo-lift)
Preferred skills
Live Shopping experience, team leadership
Technologies
TikTok Shop, Bliss Point by Tinuiti, AI tools
Responsibilities
Advocate for emerging best practices and TikTok Shop innovations; develop and implement new solutions to elevate social commerce performance; partner with Innovation & Growth Lead to define future roadmap; represent TikTok Shop in high-value new business pitches and audits; act as executive-level advisor converting insights into decisions; synthesize multi-source data into clear investment cases; operate feedback loop bringing client needs to Product.
Seniority
Principal, hands-on IC with strategic mentorship