Omnichannel Strategist
Core
Design, build, orchestrate, improve, and scale omnichannel initiatives for APAC clients to drive sustainable growth and unified customer experiences.
Role type
Senior IC omnichannel marketing strategist
Builds
Omnichannel marketing campaigns and digital strategies for APAC clients
Domain
Marketing technology consulting / Digital marketing
Deliverable
product features
Required skills
Audience-centric strategy, performance metrics definition, media performance optimization, stakeholder mapping, persona development, buyer journey definition, content strategy, digital tactic mapping, emerging technology evaluation, customer experience analysis, digital channel integration, marketing technology selection, content marketing, SEO, social media, email marketing, copywriting, paid search, programmatic, paid social
Preferred skills
Thought leadership on emerging trends
Technologies
Paid Search, Programmatic, Paid Social, SEO, Email Marketing, Social Media, Marketing Technology Stack
Responsibilities
Create audience-centric strategies for omnichannel campaigns; Establish objectives and performance metrics for digital campaigns; Provide actionable insights and optimizations on media performance; Map digital tactics to identify gaps and optimize spending; Evaluate emerging trends and technologies; Analyze customer experiences and generate insights; Support clients in transitioning to omnichannel models; Integrate offline and online channels; Recommend best marketing technologies; Execute strategic plans for digital media campaigns across channels
Seniority
Senior, hands-on IC