Social Media Growth Content Lead Lagos Required Remote

## About Auqli Auqli is reshaping online shopping in Nigeria and beyond by combining the energy and transparency of live streaming with the convenience of e-commerce. We're building a trusted, community-driven marketplace where creators, sellers, and buyers win together. ## Role Overview We're hiring a Social Media & Growth Content Lead to drive exponential growth through content—not just "manage socials." You'll own strategy + execution across short-form video, community engagement, creator partnerships, and live-shopping storytelling. This role is for someone who can create, ship fast, learn from data, and turn content into measurable growth (followers → traffic → installs → purchases). Lagos is required because we need frequent on-the-ground creation: seller spotlights, market runs, studio/content days, and live-show prep. ## What Success Looks Like (First 30 Days) - Consistent weekly output cadence (short-form video + stories + community posts) - Clear content pillars and repeatable formats that compound (series, recurring segments) - Measurable lift in key metrics: reach, engagement, follower growth, clicks, app installs, and conversion to purchase - A content engine that supports live shopping (pre-show hype → show moments → post-show proof) ## Key Responsibilities - Build and run a content strategy designed to grow Auqli aggressively - Create, edit, and publish high-performing content (TikTok/IG Reels/YouTube Shorts + Stories) - Be comfortable on-camera and/or direct creators/sellers on-camera (you may also host some content) - Own Auqli's social channels: posting cadence, community management, engagement loops, and trend response - Produce content that supports live shows: previews, product highlights, seller stories, behind-the-scenes, and testimonials - Track performance weekly and iterate fast (what's working, what's not, what we're testing next) - Build relationships with Lagos-based creators/influencers and drive UGC campaigns - Coordinate with operations/product to align content with promos, launches, and growth experiments ## Requirements - Based in Lagos (non-negotiable) - Proven social/content experience with a portfolio of video work (required) - Strong short-form storytelling instincts (hooks, pacing, clarity, CTA) - Comfortable with fast execution (high output, quick revisions, trend cycles) - Hands-on editing skills (CapCut preferred; Canva/Adobe OK) - Able to measure performance and make decisions from analytics (not vibes) - Startup mindset: independent, resourceful, bias to action ## Nice-to-Haves - Experience in e-commerce, marketplaces, or creator-led commerce - Experience producing content around live events/live shopping - Experience building a creator network in Lagos ## What We Offer - A high-ownership role with direct impact on growth and revenue - A chance to shape the voice of a category-defining platform - A fast-moving team that values execution and results