B2B SaaS Marketing Manager (Content & Global Strategy Guru)
Core
Create and manage global content marketing campaigns, social media strategies, and demand generation initiatives for a B2B SaaS platform serving the hospitality industry.
Role type
B2B SaaS Marketing Manager (Content & Global Strategy)
Builds
Global content campaigns, social media presence, lead magnets, and localized marketing strategies for Hotelzify's expansion.
Domain
B2B SaaS / Hospitality Technology
Deliverable
product features
Required skills
B2B SaaS marketing, content creation (blogs, videos, social posts), global expansion strategy, demand generation, email campaign management, data analytics, HubSpot, Google Analytics, Canva
Preferred skills
storytelling, humor, creative design
Responsibilities
Write educational blogs and thought leadership posts; manage social media presence across LinkedIn, Instagram, and Twitter; develop localized marketing strategies for new regions; create lead magnets and email nurture campaigns; track and optimize campaign performance using analytics tools.
Seniority
Mid-level, hands-on IC