Director, Insights
Core
Lead enterprise-level measurement frameworks and strategic analytics for CPG clients, translating complex data into business cases for senior stakeholders.
Role type
Director, Marketing Analytics & Strategy
Builds
Holistic measurement frameworks, testing roadmaps, and high-value analytical projects for CPG brands
Domain
Marketing Analytics / CPG / Retail Media
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing Mix Modeling (MMM), Incrementality testing, Enterprise measurement strategy, CPG/Retail sector expertise, Stakeholder management, Strategic storytelling, Team leadership, Data infrastructure partnership
Preferred skills
MBA or Master's in quantitative field, IRI/Nielsen data familiarity, Retail media network knowledge
Technologies
MMM, Incrementality testing, Clean rooms, Retail media networks
Responsibilities
Design multi-year learning agendas and testing roadmaps; Build deep relationships with VP/C-level client stakeholders; Serve as strategic connector between Planning, Investment, and Strategy teams; Mentor junior analysts; Distill complex statistical concepts into compelling business narratives; Publish thought leadership on emerging trends
Seniority
Director, hands-on leadership with direct reports