Small and Medium Business Latin-American Marketing
Core
Lead regional strategy for Small and Medium Business (SMB) in Latin America, driving integrated planning and campaign execution to maximize business impact across multiple countries.
Role type
Senior regional marketing leader (SMB)
Builds
Pan-LATAM marketing campaigns, integrated communication plans, and optimized digital/channel experiences for SMB customers.
Domain
Technology (HP) / SMB / Latin America
Deliverable
product features
Required skills
Strategic marketing planning, 4P planning (Product, Price, Place, Promotion), budget management, cross-functional leadership, digital marketing, e-commerce strategy, customer journey mapping, data analytics, negotiation, retail/e-tail playbooks
Preferred skills
Portuguese language, ABM, upper-funnel campaigns
Technologies
Dashboards, AI, analytics tools
Responsibilities
Define and lead Pan HP LATAM strategy for SMB; Orchestrate the 4P planning process; Manage budgets and cascade strategies; Drive regional campaigns adapting global initiatives; Develop integrated communication plans; Optimize digital and channel experiences; Map the full customer journey; Consolidate KPIs and activation plans from local teams; Negotiate alliance funding and optimize onsite experience.
Seniority
Senior, hands-on IC with regional leadership
