Head of Digital – Sales & Marketing / B2B to Lindex, Gothenburg
Core
Define digital direction and roadmap for B2B sales and marketing, enabling scalable partner integrations and translating commercial needs into digital capabilities.
Role type
Head of Digital – Sales & Marketing / B2B
Builds
Digital roadmaps, integration capabilities, shared solutions, and marketing operating models
Domain
Retail / Fashion / B2B Sales & Marketing
Deliverable
product features
Required skills
Strategic leadership, B2B integration expertise, API and system architecture knowledge, commercial acumen, team leadership, digital transformation experience
Preferred skills
Retail industry experience, digital product/platform experience, AI adoption experience, organizational change management
Technologies
APIs, system architecture, data flows, AI
Responsibilities
Define digital direction and priorities for B2B and Sales & Marketing; Enable scalable B2B expansion by assessing technical feasibility; Initiate partner integrations and define requirements for APIs and data flows; Lead and develop a small team of digital professionals; Collaborate with technology vendors and internal operations to deliver sustainable solutions
Seniority
Senior, hands-on IC with strategic leadership
