Product/Performance Marketing Manager - Business Personal Systems (BPS) Commercial Workspaces
Core
Develop end-to-end product and performance marketing strategies for the Commercial Workspace ecosystem (PC, docks, displays, peripherals, software, security) with a focus on SMB customers.
Role type
Senior Product/Performance Marketing Manager
Builds
Integrated portfolio marketing plans, demand generation campaigns, and go-to-market guidance for HP's Commercial Workspaces.
Domain
B2B Technology / Commercial Workspaces
Deliverable
product features | dashboards & analysis
Required skills
Product marketing strategy, performance marketing, demand generation, campaign management, KPI tracking, agency coordination, customer research, competitive analysis, budget management, cross-functional leadership
Preferred skills
MBA, experience with AI tools (Copilot, ChatGPT, DeepSights)
Technologies
Digital, social, email, ABM, channel, events, HP.com
Responsibilities
Develop integrated demand generation campaigns; manage product marketing briefs from strategy to execution; optimize media and content based on performance; coordinate agencies and creative production; track campaign KPIs and business impact; conduct market analysis to define value propositions; manage marketing budgets and timelines.
Seniority
Senior, hands-on IC