Turkey Commercial Marketing Lead
Core
Develop and execute integrated B2B marketing strategies to drive demand generation, account engagement, pipeline growth, and revenue contribution across Turkey.
Role type
Commercial Marketing Lead (B2B)
Builds
Local GTM plans, demand generation campaigns, ABM programs, and customer lifecycle initiatives for priority business categories and segments.
Domain
B2B Technology Marketing
Required skills
Account-Based Marketing (ABM), Demand Generation Strategy, Lead Generation and Nurturing, Pipeline Management, Revenue Marketing, Marketing Automation, Customer Journey Mapping, Opportunity Acceleration, Buyer Persona Development, Customer Lifecycle Marketing
Preferred skills
Event Marketing, Content Strategy, Customer Insights & Segmentation
Technologies
CRM, marketing automation platforms, analytics platforms
Responsibilities
Translate global and regional commercial marketing strategies into local marketing plans, budgets, KPIs, and execution roadmaps; Own demand generation strategy and execution across digital, partner, event, content, and outbound marketing channels; Develop and execute account-based marketing programs for strategic enterprise and mid-market accounts; Define and track KPIs across lead generation, account engagement, marketing ROI, pipeline contribution, and revenue influence.
Seniority
Mid-Senior, hands-on IC
