Elgiganten Backoffice söker CRM & Loyalty Specialist (Vikariat)
Core
Operate and develop CRM and Loyalty programs for Elgiganten's Swedish market, managing daily communications, email/SMS campaigns, and customer club activities to drive engagement and sales.
Role type
CRM & Loyalty Specialist (Marketing Operations)
Builds
Customer club communications, email/SMS campaigns, and loyalty program activities
Domain
Retail / Customer Loyalty
Deliverable
product features
Required skills
Marketing automation, segmentation, personalization, email/SMS campaign management, content creation, data analysis, KPI tracking (open rates, CTR, conversion), Google Analytics, Excel
Preferred skills
Power BI, HTML, CSS, Liquid templating
Responsibilities
Develop and execute overall customer club and CRM plans, plan and execute email/SMS communications, create content for customer club communications, plan and execute customer club events, proofread newsletters, follow up on communication performance, maintain partnerships, collaborate with local and Nordic teams