Site & Conversion Lead
Core
Take commercial ownership of Pierce's e-commerce websites and the customer journey from landing to purchase, focusing on conversion optimization and improving the digital customer experience.
Role type
Senior e-commerce conversion optimization lead
Builds
Optimized e-commerce sites and customer journeys for motorcycle and snowmobile gear across 30 European markets
Domain
E-commerce / Retail (Motorcycle & Snowmobile gear)
Deliverable
product features
Required skills
E-commerce strategy, Conversion optimization, Funnel analysis, A/B testing, Data analysis, Cross-functional collaboration, Commercial mindset
Preferred skills
International/multi-market e-commerce experience, Leading teams
Technologies
Analytics tools, A/B testing frameworks
Responsibilities
Own and develop the onsite customer journey, Identify and prioritize conversion opportunities, Drive the A/B testing agenda, Translate data into commercial priorities, Monitor key commercial metrics (conversion rate, AOV), Lead the Merchandising & Discovery Lead
Seniority
Senior, hands-on IC