Product Marketing Manager, Growth
Core
Senior Growth Product Marketer driving product-led growth (PLG) strategy for a self-serve software creation platform, focusing on the user journey from signup to activation and expansion.
Role type
Senior IC product marketing manager (growth/lifecycle)
Builds
Lifecycle and experimentation roadmap, messaging strategy, and feature adoption programs for a self-serve SaaS platform.
Domain
SaaS / AI software creation platform / Product-Led Growth
Required skills
Product marketing, growth marketing, lifecycle marketing, data analysis (Hex, Amplitude, Looker), customer-facing content writing, A/B testing design, cross-functional partnership
Preferred skills
Lifecycle/CRM tools (Braze, Iterable, Customer.io), experimentation frameworks (PQLs, activation rate), developer/startup audience experience
Technologies
Hex, Amplitude, Looker, Braze, Iterable, Customer.io
Responsibilities
Set strategy for self-serve user journey from signup to expansion; Build and prioritize lifecycle and experimentation roadmap; Partner with Product Growth and engineering on friction points and messaging; Own lifecycle messaging strategy across email, in-app, and push notifications; Design and run A/B tests on onboarding and upgrade prompts; Develop feature adoption programs based on usage signals; Represent growth marketing perspective in product planning.
