Senior Marketing Manager to Kustom!
Core
Develop insight-led marketing strategies and execute integrated campaigns, product launches, and go-to-market initiatives to drive commercial growth for a fintech checkout solution.
Role type
Senior individual contributor marketing manager
Builds
Integrated marketing campaigns, product launches, and merchant propositions
Domain
Fintech, payments, B2B SaaS
Deliverable
product features
Required skills
Integrated go-to-market planning, campaign execution, product narrative development, audience segmentation, cross-functional leadership, performance measurement, commercial strategy, analytical skills, creative direction
Preferred skills
Experience in B2B, SaaS, fintech, or payments; Swedish language proficiency
Technologies
None stated
Responsibilities
Develop insight-led marketing strategies and business cases; Lead integrated campaigns and product launches from planning through execution; Shape product narratives and merchant propositions; Define target audiences, segmentation, customer journeys, and channel plans; Develop joint initiatives with Sales, Product, Merchant Operations, and strategic partners; Lead cross-functional project teams and coordinate agencies/freelancers; Measure performance using customer and market insights
Seniority
Senior, hands-on individual contributor
