Global CRM Program Lead
Core
Lead a global Salesforce CRM transformation to establish common processes, drive user adoption, and create long-term business value for a large international automotive player.
Role type
Senior Program Lead, Global CRM Transformation
Builds
Global Salesforce CRM implementation and operational model
Domain
Automotive industry + CRM/Enterprise Software
Required skills
Global program management, Salesforce CRM expertise, Business transformation, Stakeholder management, Change management, Sales process knowledge, Multi-market coordination, Workshop facilitation
Preferred skills
Marketing Automation, KPI tracking, Value realization
Technologies
Salesforce CRM, Marketing Automation tools
Responsibilities
Coordinate planning, testing, training, deployment, and stabilization phases; Develop CRM governance, roadmap, and operational model; Translate business needs into CRM solutions; Drive change management and user adoption activities; Track KPIs and program status.
