Marketing Specialist
Core
Develop and execute strategic marketing plans and integrated multi-touch campaigns to generate leads and support sales growth for Axis Communications in Turkey and Central Asia.
Role type
Senior B2B Marketing Specialist (Regional)
Builds
Marketing pipeline, qualified leads, brand awareness, and demand generation programs for security surveillance and remote monitoring solutions. (via careerplan.io/jobs/31572024-marketing-specialist-at-workwide-ab)
Domain
Security surveillance, remote monitoring, IT infrastructure, B2B technology
Required skills
Strategic marketing planning, integrated campaign execution, demand generation, account-based marketing (ABM), event management, channel marketing, public relations, stakeholder management, B2B marketing strategy
Preferred skills
Experience in IT or security industry, project management, cross-functional collaboration
Technologies
Marketing automation platforms, CRM systems, digital marketing tools, event management software
Responsibilities
Plan and execute marketing campaigns including events, webinars, and digital programs; research new marketing opportunities; drive pipeline generation through demand generation; develop end-customer marketing initiatives; lead physical and virtual events; manage local public relations activities; coordinate with Product Marketing and Sales for product launches; manage channel partner programs and co-marketing plans.
Seniority
Senior, hands-on IC
