B2B Marketing Manager (ASEAN)
Core
Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the ASEAN region.
Role type
Regional B2B Marketing Manager
Builds
B2B sales growth, regional partnerships, and market share expansion for security systems
Domain
Security systems (intrusion protection, video surveillance, fire and life safety, automation)
Deliverable
product features
Required skills
B2B marketing strategy, multichannel marketing, market analysis, campaign management, partner management, localization, stakeholder coordination
Preferred skills
Security industry background, product launch experience
Technologies
None stated
Responsibilities
Develop regional marketing strategies, plan and execute targeted marketing campaigns, lead B2B marketing initiatives (trade shows, webinars, case studies), monitor and report on campaign performance, develop and localize marketing materials, oversee marketing policy implementation in the distribution network, act as a regional ambassador, analyze partner performance and market dynamics, collaborate with partner marketing, product, and sales teams
Seniority
Mid-Senior, hands-on IC
