B2B Marketing Manager (ASEAN)
Core
Develop and execute regional B2B marketing strategies to drive sales growth and strengthen partnerships within the ASEAN region.
Role type
Regional B2B Marketing Manager
Builds
B2B sales growth, regional partnerships, and market share expansion for security systems.
Domain
Security systems (intrusion protection, video surveillance, fire safety) in the ASEAN region.
Deliverable
product features
Required skills
B2B marketing strategy, campaign planning and execution, trade show management, partner program management, market analysis, localization, cross-functional collaboration.
Preferred skills
Security industry background, multichannel marketing expertise.
Technologies
Trade show platforms, webinar tools, partner management systems.
Responsibilities
Develop regional marketing strategies, plan and execute targeted campaigns, lead B2B initiatives including trade shows and webinars, analyze partner performance and market dynamics, localize marketing materials, oversee marketing policy implementation in the distribution network, and act as a regional ambassador.
Seniority
Mid-Senior, hands-on IC
