Segment Marketing Specialist
Core
Establish Axis as the preferred technology vendor across new industries and customer segments in DACH, driving demand creation for IT, Cloud, AI, Business Intelligence, and Operational Efficiency markets.
Role type
Segment Marketing Specialist (Demand Creation)
Builds
Demand engines, account-based campaigns, and mid-funnel initiatives for new logo acquisition.
Domain
IT Security & Surveillance / B2B Marketing
Required skills
Demand generation strategy, account-based marketing (ABM), campaign design and execution, stakeholder coordination, budget management, ROI analysis, technical value translation, project management.
Preferred skills
Experience in IT or technology vendor environment, German language proficiency, presentation skills, multi-tasking in fast-paced environments.
Technologies
Marketing automation platforms, digital marketing tools, webinar platforms, CRM systems.
Responsibilities
Design and run account-based and segment-focused campaigns to identify high-potential accounts and expand pipeline. Plan and deliver mid-funnel initiatives like co-creation workshops, roundtables, and webinars. Develop and execute a prioritized marketing plan aligned with regional sales priorities. Drive digital, demand, and lead generation programs. Manage budgets, timelines, and logistics for marketing initiatives. Lead performance tracking, lead follow-up, and post-campaign reporting.
Seniority
Mid-level, hands-on IC (via careerplan.io/jobs/31572033-segment-marketing-specialist-at-workwide-ab)