Marketing Science Specialist
Core
Connect strategy, data, and execution to ensure marketing insights drive action and business impact for brand and demand investments.
Role type
Marketing Science Specialist (Strategic Analyst)
Builds
Evidence-based marketing frameworks and decision-making inputs for global brand and demand strategies.
Domain
Industrial B2B manufacturing (metalworking tools)
Deliverable
dashboards & analysis
Required skills
Marketing science (brand growth, mental availability, effectiveness theory), statistical analysis, KPI design, segmentation & targeting, stakeholder management, strategic thinking, commercial translation, cross-functional collaboration, structured problem solving
Preferred skills
Experience in matrix organizations, translating insights into strategic direction, driving structured marketing measurement cycles
Technologies
Marketing measurement frameworks, KPI tools, data analysis platforms
Responsibilities
Support customer research and brand health measurement frameworks; Design and evolve frameworks for measuring marketing effectiveness; Own the design and interpretation of marketing KPIs linked to business outcomes; Lead analysis of campaign performance and media effectiveness; Support segmentation, targeting, and buyer journey understanding; Act as a strategic thought partner to Brand, Demand, Content, and Sales teams
Seniority
Mid-Senior, hands-on IC
