Marketing Analyst
Core
Analyze customer behavior, campaign performance, and ROI to inform marketing strategy and optimize investments.
Role type
Marketing Analyst
Builds
Dashboards, reporting frameworks, and models integrating data from multiple sources.
Domain
Marketing & Communications
Deliverable
dashboards & analysis
Required skills
Customer segmentation, lifetime value modeling, media mix analysis, KPI tracking, data modeling, cross-functional collaboration
Preferred skills
AI technologies (LLMs, data mining), Python, R, A/B testing, CRM tools
Technologies
Google Analytics, Tableau, Power BI, Excel, SQL, Salesforce, HubSpot
Responsibilities
Conduct in-depth analyses on customer behavior and trends; Manage data, models, and reports to track marketing KPIs; Perform media mix analysis to optimize channel performance; Develop dashboards and reporting frameworks; Collaborate cross-functionally to ensure data quality and alignment.
Seniority
Mid-level, hands-on IC