Marketing Insight Manager, Stockholm
Core
Providing the marketing department with insights and data to define brand strategy, set goals and budgets, and generate relevant insights for campaigns and activations.
Role type
Marketing Insight Manager
Builds
Strategic marketing decisions, brand tracking reports, and campaign performance analysis for PostNord.
Domain
Logistics and postal services marketing
Deliverable
dashboards & analysis
Required skills
Data collection and analysis, strategic planning, KPI development, market and competitor analysis, segmentation, data quality assurance, Office 365
Preferred skills
Experience with growth-focused environments, qualitative and quantitative research methods
Technologies
Office 365
Responsibilities
Collect, structure, and analyze data on customer behavior, campaigns, and performance; Develop insight-driven decision support for strategic marketing decisions; Track and follow up on KPIs related to brand awareness, customer satisfaction, and campaign efficiency; Conduct market and competitor analysis to identify trends, threats, and opportunities; Work with segmentation and target group analysis to optimize communication; Ensure data quality and develop measurement and tracking methods.
Seniority
Senior, hands-on IC