Marketing Automation Specialist
Core
Design, build, and optimize automated, personalized communication flows across the entire customer lifecycle to drive conversion and enhance customer experience.
Role type
Marketing Automation Specialist
Builds
Automated marketing campaigns and personalized customer journeys
Domain
Ski resort operations and hospitality
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing automation strategy, customer journey mapping, data analysis, SQL, HTML, JavaScript, BI platform proficiency, CRM management
Preferred skills
Technical problem-solving, cross-functional collaboration, independent work
Technologies
SQL, HTML, JavaScript, BI platforms, Marketing Automation (MA) solutions, CRM systems
Responsibilities
Strategically build automated communication flows, test and optimize campaigns based on KPIs, analyze customer data to generate actionable insights, develop usage of the Marketing Automation solution
Seniority
Mid-level, hands-on IC